Joanna Lott

Supporting brilliant coaches to build a brilliant coaching business, with honesty, not hype.

Coach Profile

I’m on a mission to close the gap between being a qualified coach… and a qualified coach with paying clients and an impactful coaching business (sadly two very different things). I use my love of both marketing and coaching to help you to transform your love of coaching into a thriving coaching business with impact, income and freedom. I’ve worked with lots of qualified coaches who couldn’t get many (or any) paying clients who’ve gone on to build a brilliant business full of happy paying clients. You might be a qualified coach or a coach in training and you want to set up a business that serves others and aligns with your own values, or perhaps you’ve already started your business but aren’t getting a consistent stream of clients. You might feel overwhelmed or frustrated, and just need some honest support to implement solid foundations in your business. Either way, I can help you. Through my signature programme The Business of Coaching, we’ll:
  • Nail your niche (instead of spending constant energy just thinking about it).
  • Design and validate your signature coaching programme so your ideal client is willing and excited to invest in you.
  • Build ultimate confidence in yourself and the transformation you offer so you gain lots of happy paying clients.
  • Breeze through sales conversations and inspire people to say “YES!” to working with you.
  • Expertly create your first sales funnel (even if you’re a technophobe) which will bring your ideal client to you rather than you having to chase them.
  • Identify which channels and marketing to utilise so you are receiving a regular stream of highly aligned prospects asking for coaching sessions with you.
  • Craft a compelling website or/and LinkedIn profile to authentically reflect your brand and bring ideal clients into your world. With the right strategy and support, you can build your business with more joy.

Coach Accreditations